Go-to-market strategy
Define who you sell to, how you win, and the path to get there.
- Ideal customer profile & segmentation
- Market entry & regional expansion plans
- Pricing, packaging & competitive positioning
- Revenue targets tied to a realistic plan
Nobska Point Strategies helps B2B technology companies turn a good product into a repeatable revenue engine, with a sharper go-to-market plan, a stronger sales team, and partner channels that scale.
Engagements range from a focused strategy project to hands-on leadership inside your revenue team. Every one starts with an honest read of where you are today.
Define who you sell to, how you win, and the path to get there.
An experienced sales executive on your team, part-time or interim, without the cost of a full-time hire.
Build the organization, process, and incentives that make growth repeatable.
Reach more customers through the partners who already serve them.
A candid assessment of your market, pipeline, team, and numbers, so we agree on where you really stand.
A focused plan with clear priorities, owners, and measures. It fits the stage you're at and the resources you have.
Hands-on help putting the plan to work: coaching leaders, running cadences, and adjusting as the market answers back.
Strategy is only useful if a sales team can carry it out on Monday morning.
Patrick Hurley founded Nobska Point Strategies to give growing technology companies the kind of sales leadership he practices every day. He is a senior sales executive running the Americas business at Acronis, the global cyber protection company.
He brings that operator's view to every engagement: practical plans, clear measures, and a focus on the people who have to carry them out. The firm takes its name from Nobska Point Light on Cape Cod, a fixed point that helps ships find their way.
Tell us a little about your company and what you're working toward.
pat@nobskapointstrategies.comOr connect on LinkedIn.